About Us

Vision and Purpose


Across England, 39% of the population are not doing enough regular physical activity to ensure they enjoy good health, and that figure rises to 46% or 352,500 people across the Humber and well above 50% in the poorest of our communities.

Our vision for the Humber, is that it is a place where everyone is physically active every day, for themselves, their communities, and their planet.

Based on the experience of public health campaigns like smoking cessation and the current low levels of physical activity rates across the Humber, that vision will be an immense challenge to achieve and likely to take many years to achieve.

We are driven to see the necessary changes needed and are determined to campaign and work tirelessly for the achievement of our vision, every step, pedal, run, jump, lift, stroke of the journey to be undertaken.

As the journey towards the vision will be a long one, Active Humber has set itself a vision of what we would want to see in the Humber, and it is.

In each of the 4 Local Authority areas of the Humber the participation rates for inactive people and underrepresented groups will have begun to improve year on year.

To turn our vision into reality we aim to:

Advocate; We advocate for the importance of physical activity and sport in the lives of all people across the Humber, to maximise resources and investment into physical activity and sport.

Inactivity; We encourage more people to become physically active, especially those who are currently inactive.

Inequality; We encourage greater inclusivity in physical activity and sport so that everyone can take part.

Exemplary; We ensure as an organisation that we are a valued and trusted partner, fit for purpose, inclusive and equitable in all we do.

We do that through working in partnership with a whole range of organisations such as Local and Public Authorities, Health bodies, the Voluntary sector, and the Business community.