Insight & Resources

Insight and Research

Active Humber is an insight driven organisation and uses insight to inform decision making and to ensure a targeted approach is taken to reduce the inequalities that prevent certain groups and demographics from living an active life style.

Active Humber work with insight specialist Press Red to (children and adults) interrogate the findings from the Active Lives Surveys to understand more about our communities and where inequalities persist.  We work with our partners to continue to develop data into insights for an even greater understanding into the Humber sub region.

Children and Young People

Nationally 44.9% of children and young people (3.2 million) are meeting the Chief Medial Officers guidelines of taking part in sport and physical activity for an average of 60 minutes or more everyday.

To find out more about children and young people and for Humber specific information please visit our children and young people pages

Adults (16+)

Nationally 61.4% of adults 16+ (27.9 million) achieved 150+ minutes of activity a week.

For more information on adults including Humber specific please visit here

Insight Tools and Resources

There are lots of different insight tools and resources available that can help you learn more about a specific demographic / area.  We have compiled some that may be of use to you that you can find here

Covid-19 Specific Research

The coronavirus pandemic has imposed changes to everyday lives and this has impacted on people's attitudes and behaviours towards sport and physical activity. To find out more please visit our Covid-19 specific research pages.