TV advert launched for Join the Movement


The Sport England campaign to keep the nation active during the coronavirus (Covid-19) pandemic, Join the Movement, continues with the launch of a new television advert.

Tim Hollingsworth, Sport England chief executive said; “We’ve launched this advert to celebrate all the diverse ways the public have been keeping active, whether at home with their family or alone and help people feel connected through a shared joy of moving.”

The advert is designed to show that, despite the current restrictions, everyone can still get active in some way, regardless of the size of their living space, access to equipment or ability.

In addition to the TV campaign, a radio advert has been voiced by Mel Giedroyc and there will also be online advertising to spread the message as far as possible.

People are being encouraged to Join the Movement, share their own content using #StayInWorkOut and check out the website for free workout tips.

Discover more about the TV advert on the Sport England website

Discover more ways to Stay Active at Home here.