#GetHullActive Campaign kicks off

07-10-2020

Towards An Active Hull - Key Stakeholder Brief Update

The Towards An Active Hull is the city’s physical activity strategy, which aims to get 10,000 adults to move from being inactive to active. To support this aim the Get Hull Active brand has been launched which has included the creation of a new website, logo and social media pages. The focus is still on capturing resident’s real life stories and using these to encourage and inspire others to become active.

Call to action

The Towards an Active Hull Partnership’s aim is to transform activity levels in this city by making Hull a place where people can be more active as part of their everyday lives. We will deliver this ambition through strong local partnerships, accepting that no single organisation can solve the problem alone.

Working together with sectors such as education, the community and voluntary sector, health, sport and leisure, planning, transport and economic development, we can achieve a step change for the health and better prosperity of all of Hull’s residents.

Get it right and the benefits will be felt through improvements in physical, mental, social and economic health. Get it wrong and the costs of ill health and preventable deaths will continue to be measured not just in personal unhappiness but in economic terms, inconsistent with the longer term aspirations for Hull. Never has the need to reduce inactivity levels in Hull been more urgent.

What are we doing?

From the week commencing 5th October we will launching the next part of the Get Hull Active Campaign. This will involve two weeks of advertising through the JC Decaux display board network in Hull as well as a one month paid and targeted social media campaign. Please see below some examples of the adverts that will be rolled out over the next few weeks. The focus of these is to encourage residents to pledge to become more active, even if it is simple things like walking to the shops rather than driving. We really want people to move more! We will be asking some well known local faces to support our campaign and make their own pledges.

Why are we doing this?

• Hull City Council’s Health and Wellbeing survey states that 92k adults in Hull are doing less than 30 minutes of exercise a week.

• General inactivity levels are a long standing problem, which without intervention is not going to go away. We cannot afford to be complacent or the situation could get worse.

• Opportunities to be active in everyday life are often engineered out of our lives, such as lifts escalators in shopping centres and older residents in Hull can spend longer in ill health compared to other parts of the country.

• Physical activity rates in Hull are lower than the national average.

• Levels of poor health, life limiting illnesses and obesity are quite high compared to other places.

• Research shows that physical activity can boost self-esteem, mood, sleep quality and energy, as well as reducing your risk of stress, depression, dementia and Alzheimer's disease.

• Getting more active, more often leads to a wide range of health and wellbeing benefits, and is a really effective way to make people healthier to feel good.

What would we like you to do? 

1. Like and follow the Get Hull Active Facebook and Twitter page

2. Like and share any adverts you may see in relation to Get Hull Active

3. Adopt the mantra of Just Small Steps to Make Big Changes when discussing or promoting anything related to physical activity, this could be; travelling to work, gardening, walking, cycling or running

4. Actively encourage physical activity and the benefits it provides to physical and mental health

5. Encourage employees/friends/pupils/students/family/neighbours to share their stories by pledging to keep active and continue their change in behaviour, share these stories on social media with #GetHullActive and submit to us via towardsanactivehull@hcandl.co.uk

For more information email towardsanactivehull@hcandl.co.uk

A link to the strategy can be found here