Smokefree Sidelines

Smokefree sidelines is aimed at sports clubs and leagues with the ambition is to support all adults involved in sport and physical activity to understand their responsibility as positive role models. It is about promoting a sports club as a healthy and inclusive place, where the wellbeing of all, but particularly children and young people, is a priority.

Smokefree Sidelines supports the Breathe 2025 campaign with the vision to see the next generation of children born and raised in a place free from tobacco, where smoking is unusual. A key ambition of this work is to de-normalise smoking for children; children copy behaviour that they see.