Our Work

Our Aproach

...we aim to continually develop our understanding of people and place and share our insight with others to enable their decision making

We will put customers at the heart of everything we do, ensuring we are insight-led and therefore responding to the specific needs of local people. As part of this, we aim to continually develop our understanding of people and place and share our insight with others to enable their decision making. Active Humber will be clear on our mission and the work we will do to achieve this and we will work with and support other organisations that have a role to play in getting the inactive, active.

How to get involved

Anyone can get in touch for advice and guidance, but we're especially keen to talk to local organisations and providers who can assist in our mission.

We will work with the following in various ways;

1) As a delivery partner - Active Humber will work collaboratively with delivery partners to provide a suitable offer to our customers and have the greatest impact. Active Humber are part of the 'whole system' along with others and we each have a role to play.

2) As a helpful friend / independent advisor - Active Humber has an experienced and skilled workforce and will be able to offer a level of check and challenge to decision making in order to get the best results or are able to provide advice and signposting to enable you to overcome particular challenges.

3) You as a trusted expert - We will work with organisations and people who are specialised in what they do to ensure we can offer the best advice and support based on expert knowledge and experience. Active Humber cannot be the experts in all areas, however we can learn and develop our understanding from the best that is available and facilitate conversations and share the knowledge around.

Non- Traditional Partners

Whilst we will continue to work with key sporting organisations to achieve their potential, to achieve our strategy, we will also be collaborating with organisations outside of the traditional sport and leisure industry that can assist us in achieving our ambitions. We will;

  • We work with non-sporting organisations to help them incorporate or promote active lives in their provision; and
  • We work with our existing sporting networks to help them sustain and improve provision

Our Target Audience

We want to work collaboratively with partners to gather our own intelligence, interpret the insight in a common way and share the insight with others across the Humber to enable others to make the best decisions.

Active Humber are on a journey to become an Insight Driven Organisation (IDO) which will enable us to base our decisions and actions on sound evidence and reasoning to help us achieve our mission. As part of our journey, we want to work collaboratively with partners to gather our own intelligence, interpret the insight in a common way and share the insight with others across the Humber to enable others to make the best decisions.

As we investigate current physical activity behaviours, we have identified four priority audiences which we will focus our activity and resources on over the next few years as these groups currently hold most people who are considered inactive across the Humber.

1. Older People (Those over 55 years old)

2. Children and Young People (facing the greatest inequalities)

With a particular emphasis in those two audiences on those who are:

1. Disabled or have a long-term illness

2. Lower socio-economic groups

For more information on our insight, please visit our insight pages.

Older people 55+

Working with partners we aim to.

  • Use physical activity to support those less able, reducing social isolation, enabling independence, and improving both physical and emotional wellbeing.
  • Empower and upskill the local activity infrastructure to support the needs and challenges of an ageing population. We will create a culture where people think, 'what next?' and activity will become a continuous journey throughout their life.
  • Work with a wider variety of partners and providers to enable older people to sustain existing activity and 'do more' or 'something different', not 'do less' as they age.
  • Nurture a culture of active living for those with sedentary behaviours, to enable people to age well, both physically and emotionally.
  • Grow and enhance the existing workforce and provision to create a diverse range of opportunities that are inclusive, appealing and safe.

Children and Young People

Working with partners we aim to.

  • Raise aspirations and improve the overall wellbeing of vulnerable young people.
  • Grow relationships with non-sporting organisations that support young people, who can motivate and support them into activities.
  • Create a proactive, skilled, and capable workforce who can provide positive activity experiences for young people facing additional challenges.

Disability

Working with partners we aim to.

  • Collaborate with new and existing partners to create specialist interventions for those with limiting or life-long conditions that prevent them from accessing existing activities.

Lower socioeconomic groups

Working with partners we aim to.

  • Understand more about the challenges facing those from lower socioeconomic groups and the steps required to enable them to make positive lifestyle choices.
  • Attract and nurture innovative products, experiences and environments that will appeal to lower socioeconomic groups.
  • Improve communication between all sectors to enable activity opportunities and to reach people who are inactive in lower socioeconomic groups.
  • Support school provision where appropriate, including initiatives related to the government childhood obesity strategy

Contact Us

We would love to hear from you! To find out more please get in touch via info@activehumber.co.uk or 01482 244344