One of the clearest signs of a healthy club or organisation is how well it listens.
Listening isn’t just about formal consultations or long surveys. It’s about creating the right conditions for people to share how the club feels and knowing what to do with what they tell us.
When clubs listen well, they don’t just meet safeguarding expectations. They become stronger, more welcoming, and more enjoyable places to be.
Creating the Space to Share
People are more likely to speak up when they feel comfortable and safe to do so.
That means:
This could be a quick check-in at the end of a session, a casual conversation, or simply noticing changes in behaviour or engagement. Creating space doesn’t require big structures; it starts with everyday interactions.
Making Sure Voices Are Heard
Listening isn’t just about giving people the chance to talk. It’s about showing that someone is really listening.
People need to know:
When we respond calmly, respectfully, and without judgment, it builds trust and confidence. Over time, this helps people feel more comfortable sharing concerns or ideas.
What Families Notice When They Join a Club
Families also need to feel that their voices matter.
Early on, they notice:
When families feel listened to, trust grows. When trust grows, families are more likely to stay engaged, raise concerns early, and work in partnership with the club.
Showing That Feedback Leads to Change
One of the most important parts of listening is what happens next.
People need to see that:
Where possible, it leads to small, visible changes
Not every suggestion can be acted on, and that’s okay. What matters is explaining decisions clearly and showing that feedback has influenced thinking, even if the outcome isn’t exactly what was suggested.
Learning From Feedback (Even When It’s Hard)
Feedback can be uncomfortable, especially when people care deeply about their club. But feedback isn’t criticism, it’s insight.
When clubs treat feedback as a chance to learn:
A calm, curious response sends a powerful message: your voice matters here.
What Listening Looks Like in Practice
Listening in clubs doesn’t have to be formal or complicated. Often, it’s about small, consistent actions that show people their views matter.
Creating Opportunities to Share
Making It Clear Who to Talk To
Young people and families know who the CWO is and how to contact them
Coaches and volunteers are approachable and respond calmly
People are reminded regularly that it’s okay to ask questions or raise concerns
Taking What’s Shared Seriously
Showing That Voices Make a Difference
Keeping Listening Ongoing
How Mary Can Support
Mary Smith, our Sport Welfare Officer, supports clubs to:
Tools like the Culture Reflection Tool can help clubs think about how listening works in practice, and where small changes could make a big difference.
A Final Thought
Listening doesn’t mean having all the answers. It means being open, curious, and willing to learn.
When clubs create space for voices to be heard, take them seriously, and show they make a difference, everyone benefits.
If you’d like support strengthening how your club listens, I’m always happy to have a conversation.
Contact Mary Smith on msmith@activehumber.co.uk for more information about the Culture Reflection Tool.