Increased awareness of racism and its impact within sport.
Improved confidence among participants in challenging discriminatory behaviour.
Partnerships and collaboration across organisations.
Progressing towards a more inclusive and welcoming sporting environment.
150+ pledges signed by organisations across the region
Addressing racism in sport has become an increasing priority across the UK, particularly in grassroots and community settings where inequalities often go unchallenged. Active Humber, a regional organisation responsible for increasing participation in physical activity across the Humber region, has taken a proactive approach to tackling these issues. This case study explores how Active Humber is embedding anti-racist principles into its strategy, partnerships, and community engagement.
Sport and physical activity in the UK have long been affected by inequalities, particularly in relation to race and ethnicity. People from ethnically diverse communities often face barriers such as discrimination, lack of representation, and limited access to opportunities. These issues are also present in the Humber region, where participation rates among minority ethnic groups are lower than average.
Recognising these disparities, Active Humber has positioned equality, diversity, and inclusion (EDI) at the centre of its work. The organisation acknowledges that simply promoting inclusion is not enough; instead, it must actively challenge racism and systemic inequalities within sport.
We have developed a clear EDI strategy and action plan: this is also evidenced in our DIAP, embedding anti-racism into organisational values and operations, becoming a part of everything we do. Through this we have adopted a multi-layered approach combining strategy, collaboration, and practical action.
A key element of the approach is partnership working. Active Humber is proud to hold a place at the Yorkshire and Humber Anti-Racism in Sport Group, which brings together organisations to address systemic racism collectively. This collaborative model ensures consistency and shared learning across the region – whilst this group is currently on pause due to the former chair changing roles, Active Humber continue to make Anti-Racism a priority baseline for everything we do.
One of the organisation’s most significant initiatives has been the development of a regional anti-racism pledge. Local clubs, organisations, and stakeholders are encouraged to sign the pledge and commit to tangible actions that promote inclusion and challenge racism.
To support behavioural change, as an organisation we have delivered training programmes such as bystander awareness workshops. These sessions equip participants with the skills and confidence to intervene when witnessing racism and to foster inclusive environments.
These initiatives focus on practical skills, ensuring participants can respond effectively in real-world situations.
Active Humber works closely with grassroots organisations and local communities to ensure that initiatives are relevant and inclusive. Community-led projects play a key role in building trust and encouraging participation among underrepresented groups.
This approach ensured that anti-racism efforts were both top-down (strategic) and bottom-up (community-driven).