Please see their press release below:
More than 2.9 million women have been inspired to take part in physical activity in their sweaty, jiggly glory since our launch in 2015. But there's still work to be done.
Our research shows that 2.4 million fewer women than men strongly agree that they enjoy getting active – this is what we call the enjoyment gap. And because enjoyment is one of the biggest drivers of activity, it’s a gap we’re intent on closing.
Today, we launch a new phase of the campaign to help us tackle this barrier: This Girl Can - With You.
With you, we can make a real change to how women experience physical activity because all women, regardless of shape, size, ability and background, deserve to enjoy and reap the rewards of getting active.
Whether you’re an individual wanting to make a change, a teacher looking to get their class active or a coach wanting to inspire their players, there’s something for everyone to take a stand against the enjoyment gap.
Check out as well our new and improved Campaign Hub, full of our latest insight, resources, inspiring stories, and a lot more to support you to design experiences that meet the needs of women, ensuring no one is left behind.
Don’t forget to tag our official social media channels, @ThisGirlCanUK, and use our hashtag #ThisGirlCan to help spread the word. With you, This Girl Can.
