The This Girl Can campaign is continuing its mission to make active lifestyles accessible to all women and girls with a new activewear range produced in partnership with Tesco.
Launched in stores this week, the range features 10 items in a full range of sizes for both women and girls, with the aim to inspire active lifestyles by providing a stylish and accessible clothing line.
The range, made by their in-house brand F&F, will be available in 264 Tesco locations, nationwide, for 12 weeks, with the hope of also releasing a follow up range in January 2024.
Kate Peers, Strategic lead for campaigns, Sport England
“This Girl Can is all about celebrating women being active in a way that's right for them, in all its sweaty, jiggly glory,”
“So we are thrilled to be partnering with Tesco, the UK's largest retailer, to produce an activewear range in a variety of inclusive sizes that is not only comfortable and stylish, but affordable - perfect for being active this summer.”
The collaboration with Tesco comes shortly after two of the campaign’s recent partnerships were recognised with awards.
Partnerships continue to be an effective method for This Girl Can to reach their audience and one of the main reasons for partnering with Tesco was their potential to design a range that was stylish, comfortable and affordable.
We know the negative impact the increased cost of living is having on many people’s ability to get active so, despite the range being crafted from a high-performance fabric, all items are priced from £10-£18 and suitable for all types of activity.
Offering women and girls of all ages and sizes a stylish and affordable range to kickstart a summer of activity, the launch of the activewear will be followed by a wider PR campaign focussed on getting active over the summer.
The PR burst will see This Girl Can (TGC) sharing inspiring stories from their partners and the wider TGC community, as well as hints and tips on how to make the most of the summer months – highlighting any of the barriers that women might face to getting active at this time of year.
