The new ‘We Like the Way You Move’ campaign is a powerful, vibrant celebration of every chapter of our women’s lives, highlighting how they move through life, in all their strength, beauty and individuality.
‘We Like the Way You Move’ honours the different ways our women choose to move for themselves, through simple, everyday routines or moments of intentional movement.
Many of our women don’t feel like they belong in the world of physical activity, or understand the immediate benefits it can bring.
In particular, women from underrepresented groups, especially those from lower income backgrounds, and who are also South Asian Muslim, Black, 55-74 years old, pregnant, or with a child under 1.
We’re here to change that. Whether it’s a walk with purpose, a dance of joy, or a simple stretch, we are encouraging women to discover that just 10 minutes of intentional movement can boost energy, lift mood, increase confidence and even improve sleep.
Together, we’re helping more women feel like they belong in the world of physical activity and experience its immediate benefits.
We Like the Way You Move.
