Latest research by This Girl Can shows "57% of pregnant women and mums with babies under one have felt unwelcome or excluded when trying to get active" [Source] and the next phase of the campaign aims to change this.
This next phase aims to reduce the barriers faced by pregnant women and new mums on lower incomes and celebrates every way they can get active.
This Girl Can also shared that pregnancy and motherhood can knock women’s activity levels and confidence sideways. They found among those who told them activity levels dropped*: