This Girl Can is back with the next chapter of We Like The Way You Move

26-01-2026

This Girl Can returns with their next phase of We Like The Way You Move supporting pregnant women and new mums

Latest research by This Girl Can shows "57% of pregnant women and mums with babies under one have felt unwelcome or excluded when trying to get active" [Source] and the next phase of the campaign aims to change this.

This next phase aims to reduce the barriers faced by pregnant women and new mums on lower incomes and celebrates every way they can get active.

This Girl Can also shared that pregnancy and motherhood can knock women’s activity levels and confidence sideways. They found among those who told them activity levels dropped*:

  • 46% were too tired from childcare
  • 38% struggled to find time around caring for a newborn
  • 21% said limited childcare options held them back
  • 39% said they’d lost confidence in their body
  • 31% said they were adjusting to a body that felt different.

*[Source]

Find out more about their campaign here.

Sign up to our mailing list for news about Active Humber & the local sport & physical activity sector.