Active Humber launches new animation to share its purpose and inspire partnership working

02-11-2026

Active Humber has launched a new animation to help people understand its purpose, the difference it wants to make and how organisations across the Humber can work together to help more people be active. 

The short animation introduces Active Humber's role as the Humber's Active Partnership, bringing together organisations, communities and decision-makers to make physical activity part of everyday life. 

It explains why being active matters, not just for people's physical and mental health, but for stronger communities, a growing economy and a more sustainable future. 

The animation also highlights the importance of making sure everyone has the opportunity to be active, particularly those who face the greatest barriers. 

A different way to tell our story 

Active Humber chose animation as a simple and engaging way to explain its work, much of which happens behind the scenes. 

By using animation rather than traditional video, Active Humber can show the bigger picture and help people understand how its work connects to wider issues such as health, inequalities and community wellbeing. 

The animation has been designed to be easy to share, helping introduce Active Humber to new audiences and supporting conversations with existing and potential partners. 

Working together to get the Humber moving.

A key message throughout the animation is that creating a more active Humber takes everyone. 

Active Humber works with partners across health, education, local government, business and the voluntary and community sector to help create more opportunities for people to move more. 

The organisation hopes the animation will encourage more people to recognise the role they can play and explore opportunities to work together. 

Watch the new animation to find out more about Active Humber and its ambition for the region. 

If you have ideas, want to get involved or see opportunities to work together, get in touch with Active Humber and help us get the Humber moving. 

Active Humber. Everyone active. Every day. 

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