The paper, published by Care England in partnership with Be Great Fitness and NHS Lincolnshire Trust, challenges the long held assumption that decline in later life is inevitable and presents clear evidence that structured, personalised movement can stabilise or even reverse physical and cognitive decline among older residents.
Backed by the Minister for Care, Stephen Kinnock, the paper highlights the need to shift the system towards prevention and community based care, with movement and physical activity central to extending healthy life expectancy. This aligns closely with Active Humber’s commitment to champion lifelong movement as a foundation for wellbeing across the region.
Bailey Greetham Clark, Founder of Be Great Fitness and Care England Ambassador, reinforces the urgency behind this movement led reform, stating:
“It is important because it changes outcomes. It is necessary because the system is under huge strain. And it is urgent because our ageing population is growing quickly and inactivity will only increase the pressure if we do nothing.”
This newsflash marks the first in a new Active Humber series spotlighting how the white paper’s principles will be brought to life across the Humber. Upcoming features will showcase local case studies, system partners, and stories of movement unlocking independence, dignity, and healthier ageing.
